Hello… I'm SanjaY

A CREATION OF A COMPLETE WEALTH MANAGEMENT SYSTEM – ALL ON ONE APP. WITH BRAND CREATION & NAMING 'TOTAL' SERVES TO CONNECT ALL OF YOUR BANK & WEALTH PRODUCTS ALL TOGETHER. EASY TO USE FUNCTIONALITY.

Role: Design Director + head of design
Scope: Brand + UX + UI + Digital
Impact: user + Business OUTCOME

TAKING AN EXISTING BANKING APP & CREATING A NEW VISUAL LANGUAGE PLUS IMPROVING & STREAMLINING THE USER JOURNEY.

Role: Design Director / head of design
Scope: Brand + UX + UI + Digital
Impact: user + Business OUTCOME

WITH FRUSTRATIONS USING WAYFINDING APPS, DEVELOPING THE 'GO THERE' APP CURRENTLY AVAILABLE IN SINGAPORE...

Role: Design Director / head of design
Scope: Brand + UX + UI + Digital

Impact: user + Business OUTCOME

REVITALISING A VERY TIRED AND OLD LOOKING BRAND, WHERE CONSISTENCY AND LOOK & FEEL WHERE WORDS UNHEARD OFF.

Role: Design Director + head of design
Scope: Brand + Integrated Campaigns + DIGITAL
Impact: user + Business outcome

CREATIVE EXPLORATION OF A NEW LOOK AND FEEL FOR THE SINGAPORE AIRLINES BRAND. RANGING FROM BRAND IDENTITY DEVELOPMENT, PRODUCT CREATION, LINE EXTENSIONS, BATIK REJUVENATION, AND UNIQUE CUSTOMER EXPERIENCES.

Role: HEAD OF Design
Scope: Brand + Integrated Campaigns + DIGITAL
Impact: USER + Business outcome

CHARACTER CREATION OF BEARIE PLUSHIE & INTERACTIVE BAGS FOR TRAVELLING CHILDREN.

Role: head of design
Scope: 3D + CONCEPTS + CHARACTER CREATION + Brand + Integrated Campaigns
Impact: user + Business outcome

THE FORMULA 1 SINGAPORE AIRLINES F1 TROPHY – THE DESIGN, BASED ON THE SINGAPORE AIRLINES BIRD SYMBOL, BRING TOGETHER POWER, POISE AND ELEGANCE.

Role: head of design
Scope: 3D + CONCEPTS + Brand + UX + Digital + Integrated Campaigns
Impact: user + Business outcome

FROM EXHIBITIONS TO INFLIGHT ENTERTAINMENT, A JOURNEY OF DISCOVERY FOR ALL TRAVELLERS.

Role: head of design
Scope: Brand + UX + Digital + Integrated Campaigns
Impact: user + Business outcome

MODERNISING AN ESTABLISHED LOCAL BRAND, AND BUILDING ON TRADITION AND HERITAGE I CREATED A FRESH NEW CONSISTENT LOOK ACROSS NEW PRODUCTS AND VARIOUS COMMUNICATION MATERIAL.

Role: Design Director / head of design
Scope: Brand + UX + Digital + Integrated Campaigns
Impact: Business + user outcomes

BRAND CREATION & IMPLEMENTATION FOR A REGIONAL COURIER COMPANY BOLT X.

Role: Design Director / head of design
Scope: Brand + STATIONERY + VEHICLE LIVERY
Impact: USER + Business outcome

BRAND DEVELOPMENT AND NEW PRODUCT/PACKAGING CREATION FOR A WELL-KNOWN LOCAL CHINESE RESTAURANT.

Role: Design Director / head of design
Scope: Brand + PACKAGING + INSTORE POS + Integrated Campaigns
Impact: USER + Business outcome

BRAND DEVELOPMENT BROUGHT ABOUT CHANGES TO THE BRAND ASSETS SO, WE SIMPLIFIED THE BRAND GUIDELINES, MODERNISING IT AND INTRODUCING THE NEW BATIK MOTIFS.

Role: Design Director / head of design

Scope: Brand + COMMUNICATION MATERIAL

Impact: USER + Business outcome

WITH THE NEW BATIK ASSETS WE CREATED THE NEW GUIDES WHICH ALLOWED US TO EXPAND IT'S USAGE ACROSS MULTIPLE MERCHANDISE AND PREMIUMS, AND INTO THE FLIGHT CABINS.

Role: head of design

Scope: Brand + COMMUNICATION MATERIAL + EXPERIENCES

Impact: USER + Business outcome

COT DEATH FUND RAISING / CHARITY – BRAND CREATION AND IMPLEMENTATION – EXPANDED TO CYCLE WEAR, T-SHIRTS, ONLINE PLATFORMS, DECALS & POSTERS.

Role: Design Director
Scope: Brand + MERCHANDISE + COMMUNICATION MATERIAL
Impact: USER + Business outcome

RE-BRANDING AND BRAND DEVELOPMENT ELEVATED PECCAVI TO A PREMIUM LEVEL WITH THE CONSISTENT USE OF BLACK AND GOLD ACROSS WINE LABELS, PACKAGING, WEBSITE AND PRESENTATION SLIDES.

Role: Design Director / head of design
Scope: Brand + COMMUNICATION MATERIAL
Impact: USER + Business outcome

INTERESTING & INTRIGUING STORY AROUND MISSING DIAMONDS, A DAKOTA AND A RADIO OPERATOR DURING WORLD WAR II.

Role: head of design
Scope: Brand + LIMITED EDITION PACKAGING + PRODUCT DEVELOPMENT + COMMUNICATION MATERIAL
Impact: USER + Business outcome

ST PATRICK'S DAY 'GOOD TIMES AWAIT' INTEGRATED CAMPAIGN
COVERING OOH, PRINT, SOCIAL MEDIA, PACKAGING, MERCHANDISE AND FREE OFFERS.

Role: design DIRECTOR
Scope: Brand + LIMITED EDITION PACKAGING + PRODUCT DEVELOPMENT + COMMUNICATION MATERIAL
Impact: USER + Business outcome

COPY TO COME…