THE UNION HAD NO CREATIVE LEAD OR CLEAR CREATIVE & DESIGN DIRECTION.

MY ROLE HAS BEEN TO BUILD PROCESSES AND EDUCATE THE UNION ON HOW TO APPROACH CREATIVE WORK, PLACING DESIGN THINKING AT THE CENTRE.

I’VE INTRODUCED NEW WORKFLOW SYSTEMS AND AI TO STREAMLINE PROCESSES, BUILT STRONGER TEAM STRUCTURES, AND EMBEDDED A CULTURE OF LEARNING THROUGH MENTORING AND EDUCATION. THE GOAL IS SIMPLE: TO BUILD A BOLD, CONFIDENT, AND COHERENT BRAND THAT STANDS A HEAD ABOVE THE REST.